Posts Tagged ‘social media’

America’s Got Talent’ Enlists an Odd Dozen from YouTube

Wednesday, August 11th, 2010

By Gary Strauss, USA Today

www.toast-jam.com

As if TV’s oddest reality show competition couldn’t get any weirder, an accordion-playing pooch and a flaming pizza juggler are about to join the competition on NBC’s America’s Got Talent (Tuesday, 9 ET/PT).

Pup, a 7-year-old mutt, and Ohio pizzeria owner Patt Miller are among 12 new acts chosen from 20,000 audition YouTube videos submitted for inclusion on the show, which has traditionally relied on live auditions, including some 70,000 this year.

The YouTube candidates were culled to about 40, then winnowed to 11 by AGT producers and show judges Howie Mandel, Piers Morgan and Sharon Osbourne. YouTube viewers selected Pittsburgh’s Jackie Evancho - a 10-year old opera singer - to round out Tuesday’s competition.

“It was like finding a needle in a haystack,” says producer Jason Raff.

The live show - from which four acts will emerge to join this season’s 24 semifinalists vying for $1 million and a Las Vegas contract - could have even more of a train-wreck quality than past episodes of summer’s top-rated series. “Bypassing the traditional audition experience and putting people we’ve never met before on live TV is an experiment,” Raff says. “It’s kind of scary.”

Click here to read full article.


HERE IS THE COOLEST PERFORMANCE


Your Virtual Freedom

Thursday, July 15th, 2010

By Todd Ross

www.toast-jam.com

Ever wonder how YouTube and other social media sites can legally do what they do? This is a great video that explains how it all works, legally.


Social Media and the Impact

Thursday, March 4th, 2010

By Eric Goldstein

www.toast-jam.com

In this issue of Taste - we talk about the paradigm of the old agency transitioning to that of the new model.
Understanding who you are speaking to, how you are speaking to them and engaging them like never before.
Customer/Consumer Empowerment. Give them what they want and need and they’ll love you forever (as long as you play by their rules). Many of our clients are jumping into the sandbox to participate with their consumers forum/discussions and blogs, but lots of clients are still apprehensive, as they don’t feel they can allocate the proper resources.

The thing is….you need to find those resources, put a strategy in place around your consumers and their behaviors and catering to them is crucial for success/long term brand building.

Here is a video from over a year ago - that demonstrates quickly the power of the social media world. You may have seen this or something like it illustrating this medium, but it’s quick and compelling.

There are several ways, in fact, there is NO set way in which to participate in this new world, but there are some solid marketing initiatives to help build brand loyalty, telling of a story and to share what’s important to you and to be selfless in the sharing with others.


Happy 2010…now take care of your customers

Friday, January 1st, 2010

By Christian Bayley

www.toast-jam.com

As the year ends I am reflecting on the crazy amount of changes that happened to us as a society this decade. Universally everyone I have spoken too is so ready to start fresh with a new decade. I think corporate culture has lost its way and there is a quiet revolt happening.  As lawmakers and lobbyists continue to bow to the pressures of influence and access, social media will play an increasing role on the front lines. Already companies have been slow to embrace social media because they worry about “a negative comment posted on a blog”. These companies need to worry about how they do business because technology is empowering people to do so much more than leave comments. Everyone has portable movie studios in their pockets with smartphones able to capture and upload video testimonial. The coming generation uses this technology as part of their lives in every aspect. If you are fearful of a comment you are ignoring what the people want and the real concerns that accompany it. Huffingtonpost had a series of posts this week about moving your money to a local community bank, and this video post illustrates the coming tidal wave of consumer voice that will be aimed at the companies that don’t take care of their customers.


Businesses Turn to Facebook for Word-of-Mouth Advertising

Thursday, August 13th, 2009

By Jefferson Graham, USA TODAY

www.toast-jam.com

HERMOSA BEACH, Calif. - Bartender Beau Dieda does more than mix and serve drinks every night at popular nightspot Baja Sharkeez: He is also instructed to sign up friends and fans for his company’s Facebook page, as well as his own. Before he leaves the restaurant, he sends bulletins to his collective fan base inviting them back in for specials, discounts or events.

“It’s one of the best ways we can reach a vast audience,” he says. “After my shift, I can blast it to 650 friends in 30 seconds. I don’t have to go around to each person, or call them up.”

Facebook, with 250 million members, has gone beyond being just a place where you can alert friends about the music you’re listening to, who you’re dating or what movies you like. The social network’s expanded Pages feature lets businesses, organizations and public figures in on the action. They can create profiles that let them sign up fans, issue status updates and send messages. Businesses like Baja Sharkeez that cater to young people and big companies like Pizza Hut and Coca-Cola are finding it’s profitable to be your Facebook friend.

Click here to read full article…


Michael Jackson Died-How Did You Hear About It?

Friday, June 26th, 2009

By Christian Bayley

www.toast-jam.com

It is important to note that in today’s information age this story was representative of how people interact in today’s online society. The news was reported first online, spread online, traffic at YouTube is flowing into his posted work and thousands of others around the world are posting tributes. Google News Servers were overrun with queries about him so much so that it triggered a security measure requiring validation. Millions of people on Facebook, forums and newsgroups around the world commenting and sharing, thousands of tributes posted via blogs. Twitter actually stalled over this news as it spread. As quoted here one of the biggest where-were-you moments in the digital age, and a testament to his career and talent.


Twitter Announces Television Crossover

Thursday, May 28th, 2009

twitter

By Christian Bayley

www.toast-jam.com

 Well it seems timely that a lot of our recent posts are about Twitter and the idea of social media as a way to engage people with your brand. Twitter themselves is demonstrating a great brand extension with this recent announcement. The show brings in real revenues to the relatively new and as of yet to be profitable company. But far more than that it attempts to answer itself the question of…what is Twitter and what can this do for a business?

 To read about the upcoming show click here.


FURYous Launch

Friday, May 22nd, 2009

By Christian Bayley

www.toast-jam.com

 The Honda FURY officially launches this spring, but the launch brand activation activities have been well underway for quite sometime. Whenever we plan an event we are always asking what we can do to make the event immersive and measurable before, during and after the actual event. Gaining this momentum for a product launch is especially crucial.
 
 The FURY team did an excellent job creating a high energy brand immersive launch event, and incorporating footage captured at the event into press clippings and release footage for YouTube.

 As with any major vehicle launch there are also auto shows, exclusive VIP/press event releases, and other premier opportunities /smaller touring sponsored events for additional event marketing to take place as well.

 Managing a brand with an event based marketing strategy included in the overall campaign plan requires a thorough understanding of many different production aspects, and if managed properly enough assets/content can come from these events to populate your social media channel with compelling content that engages your customers well after the event is over.
 
 Honda could have taken this a step further with better social media promotion of these materials earlier in the release process. And a Brand Conversation strategy to start the conversations sooner and win more early followers (youtube channel only had 59 for example) and then to continue this dialog into well developed social media channels that last well after launch. Overall however a well integrated launch. 


An Interview with Jonathan Fields, a True Hip Hop Loyalist

Wednesday, April 29th, 2009

By Todd Ross 

www.toast-jam.com

 I had the opportunity to sit down recently with a real Hip Hop crusader to discuss how Hip Hop has influenced event production over the past decade. He has spent the last decade promoting Hip Hop, graffiti, b-boying, and MCing at immersive events across the globe as well as being a pillar to the communities he has served.

 

TR:         Hi Jonathan, thanks for spending some time with us, could you describe to our readers what it is that you do you?

JF:           Peace, Todd. My name is Jonathan Fields aka: DJ Trails. I’m a DJ, Promoter, Event Producer, Designer, & Fine Artist. I have been producing and organizing events since 1997.  Most of my events were hip hop dance related, but I have worked on everything from conferences, fashion shows, concerts, clubs, art shows, health fairs, etc…. Recently, I have been working with a famous old school bboy, Speedy Legs, and we have a company called “Hip Hop Elements”.  Together, we have put events on nationwide and held international dance conferences on South Beach for over 12 years.     
 
TR:          Hip Hop is constantly changing, what inspires you now?

JF:            First and foremost, kids. Watching the next generation learn the history and prosper from the hard work we and the pioneers before us have laid down. Giving back to the community. ‘m continually inspired by the level of dedication and intensity of Hip Hop. Bboyin’ in particular, is probably the most dynamic and free flowing form of self-expression on the planet.  Most of the guys you have seen win America’s Best Dance Crew and in all the movies have been through our events at one time or another….. A lot of them made a name for themselves at one of our competitions. It’s nice to see them taking their career to the next level.

TR:          Yes it seems like it is getting more and more exposure. What do you see as the most important trends in Hip Hop Dance right now?

JF:           Well, It’s like the 80’s all over again. Break Dancing is in! It’s everywhere. Hopefully this time around, the pioneers will have a little more control in the way the dance is represented. Unfortunately, it does not look that way…  They have BS judges in most of these shows and these movies are way too Hollywood to show what really goes on. On another note, MTV has recently aired a couple good documentaries, “Inside the Circle  & Planet Bboy.”   

TR:          What is driving innovation in your industry?


JF:            Definitely the Internet and social media…… It’s provided unlimited content and access to the world.  It has many pros and cons.  We can promote our events and videos world wide, but all our content is stolen and used with out proper credit.  People can learn new moves and dance styles without leaving the house, but they copy combinations and end up looking like clones of their favorite dancers.  Forums give people a place to express their opinions, but then you have to deal with cry babies and anybody can write anything…..

 

aka DJ Trails

aka DJ Trails

You can find more information about Jonathan Fields and his events at:
www.hiphopelements.com