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By Todd Ross
Ever wonder how YouTube and other social media sites can legally do what they do? This is a great video that explains how it all works, legally.
Posts Tagged ‘Facebook’
Guinness’ 250th Anniversary Celebration
Monday, August 10th, 2009
By Eric Goldstein
On Sept. 24 the tables will be turned as artists around the world celebrate the dry stout beer and the man who started it all 250 years ago, Arthur Guinness.
It all began back in 1759 when Arthur Guiness signed a 9,000 year lease on the St. James’ Gate brewery in Dublin. On Sept. 24 at 5:59 p.m. Dublin local time, a toast (with Guinness, naturally) will be raised to Arthur Guinness followed by celebrations throughout the capital of Ireland and the world.
Hop Store 13, one of the original, historic buildings on the St. James’ Gate site, will host concerts by Sir Tom Jones, Estelle and Kasabian. You can also catch a number of headline acts at four of Dublin’s top venues - Vicar Street, Whelans, The Academy and TRIPOD. The lineup includes David Holmes, Soul II Soul, The Undertones, D’Banj, Mongrel, Reverend and the Makers, The Wombats, The Enemy, Hot Rats, Jamie Cullum, The Blizzards and The Kooks.
More than two dozen local Dublin pubs are also joining in on the celebration, featuring performances from artists such as Johnny Flynn, Mystery Jets, Noah and the Whale, Eoghan Colgan, Golden Silvers and Hoarsebox.
Celebrations are also going down globally in Malaysia, Canada, Australia, Indonesia, U.S. and Great Britain.
Additional artists include Black Eyed Peas, Calvin Harris, Razorlight, Richard Hawley, Black Swan Effect, Republic of Loose, Imelda May, David Gray, Sugababes, Golden Silvers, Jay Jay Pistolet, Mick Flannery, Dirty Epics, The Chakras, Cherbourg, Eoghan Colgan, Hoarsebox, Nat Jenkins, Noise Control and The Chapters.
What’s glorious about this marketing celebration - is how Guinness is connecting and reaching it’s customers and fans. On Facebook - a huge social media campaign to capture as many brand ambassadors being the voice for this event and interacting with an SMS platform which allows consumers to submit their details through a recruiting interface/fan page.
A great example of a company (rather, an institution) embracing the technology that which has been adapted by it’s current customers and soon to be new ones. Enrolling through music, heritage and culture.