One balloon and a couple of evenings after work — Dyson engineers show how inducement and entrainment works on the Air MultiplierTM fan. If you watch closely, the balloon is sucked into the airflow from behind and to the side of the fan; this is inducement and entrainment of the air.
Brilliant personality selection and brand activation. Get Gary Numan and a few dozen cars, one battery and prove a point. All while visually entertaining and putting DieHard Batteries into our subconscious. Done.
(Boing Boing recently posted this but I had to give it props for the once-over.)
Ok, first of all - Happy Birthday to Missy Elliott (July 14th) 2 minutes in and you’re in the money.
Also notice the product placement with Axe coming in - I’d say pretty strategic.
Typical disposable diapers take 300-500 years to breakdown in landfills.
EarthBaby compostable diapers take 14 weeks to turn into nutrient rich soil.
Nothing more to say.
This sums up the experience behind Burningman (www.burningman.com) and the people who contribute their energy, heart, blood and tears to make it such a memorable event year after year. This video captures the true essence of community and the creative spirit within each of us.
Through his Women are Heroes Exhibitions throughout the world, Young French artist JR takes you to the sorts of places you may fantasize or hear about on television when some dramatic event occurs, but which are far from the usual tourist spots. In late 2009, Paris was the location of exhibition.
This exhibition is a tribute to women, whose dignity is highlighted when JR puts their photographs up on the walls of Paris and villages all over the world. The women express the hardships they encounter in a world dominated by men, walk side by side with death and often embrace life, moving from tears to laughter.
What I like about this is more the varied reactions - as a video encapsulation, is it hits on art, how art is received, passion and commitment, responses and effect. I really enjoyed this and the scale in which was impacted.
Dear Clients.
Please let us evoke, inspire and enroll your customers into LOVING YOUR BRAND.
Thank You.
Eric Goldstein
Creative Director
Toast & Jam
Ok, selfish promotion brought on by such a love of seeing customers (already loyal to a brand and new to a brand -as shown here for Adidas).
There isn’t much to say, which is the power of Brand Activation.
The idea: Bring in a bunch of Star Wars characters to engage with consumers at the retail level, and they will come back for more, they will hold your brand with great respect and admiration, fueled by having “FELT” something special and unique. IT’S THAT EASY. For them, mixing STAR WARS and ADIDAS made sense. For other companies, it’s thinking through a compelling activation campaign, capturing it and sharing it with the world on the appropriate channels. That’s Brand Activation.
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