This is an audio mashup of Daft Punk’s Harder Better Stronger Faster and Billie Jean by Michael Jackson. The genius is that the DJ overlayed it right over the Daft Punk video and it still works seamlessly. With video and audio mixing in the hands of anyone with a laptop and creative spirit the mashup is truly becoming an art to itself and emerging video artists put it all together. An earlier post featuring the mashup of the commercial for the SlapChop did so well as a viral execution online that the company hired the DJ to do a produced version for the Shamwow in a similar style that actually aired on television.
So in case you haven’t noticed, we here at Toast & Jam really like cool stuff. When consulting with clients we often ask “Well, how SICK do you want it”? When it comes to our projects we don’t like hearing people say “why didn’t I think of that”? Instead we strive to hear them gasp “I never would have thought of that!” Keeping your audience engaged and entertained is a crucial combination of ingredients for the Brand Activation recipe. I would like to stir the pot with the following videos. Understand that the bands are a metaphor for your brand. The lengths that they go to for a supremely produced show are rewarded by the experiences of millions of people who will be loyal to them for eternity. I ask YOU, when was the last time you went to a concert and the production had just as much of an effect on you as the performer? Where the staging wasn’t just some background structure performing some technical task…it was PERFORMING! Where your memories and loyalty for that act grew ten-fold….Where you stood wide-eyed and gasped “I never would have thought of that!”
Rss
