By Christian Bayley

www.toast-jam.com

A great brand activation example to promote the upcoming movie release of Repo Men. Four real people are on the run in the country and people are encouraged to register to become a Repo Man.. .if you are registered and can find one of the four real people who are on the run this month and walk aup and tell them “you’ve ben repo’d” you win $7500. . .if the people on the run can stay covert they win the money instead. Clues are dropped into online and offline media sources. . .as this is a promo tied in with conde nast publications. The microsite does a great job in promoting the story theme of the movie and applying it to a real world experience.