Rss
By Eric Goldstein
In this issue of Taste - we talk about the paradigm of the old agency transitioning to that of the new model.
Understanding who you are speaking to, how you are speaking to them and engaging them like never before.
Customer/Consumer Empowerment. Give them what they want and need and they’ll love you forever (as long as you play by their rules). Many of our clients are jumping into the sandbox to participate with their consumers forum/discussions and blogs, but lots of clients are still apprehensive, as they don’t feel they can allocate the proper resources.
The thing is….you need to find those resources, put a strategy in place around your consumers and their behaviors and catering to them is crucial for success/long term brand building.
Here is a video from over a year ago - that demonstrates quickly the power of the social media world. You may have seen this or something like it illustrating this medium, but it’s quick and compelling.
There are several ways, in fact, there is NO set way in which to participate in this new world, but there are some solid marketing initiatives to help build brand loyalty, telling of a story and to share what’s important to you and to be selfless in the sharing with others.