Arcade Fire and our friends over at Google truly put together something that raises the bar on interactive experience. The online video for their song “Wilderness Downtown” tells a tale of a young man running back to his childhood street/home and reflecting on change. You will need to download Google Chrome HERE first. . .then click HERE to launch the video. It will ask you for your own childhood address (or any address that is in a major city that Google street view has covered). . .then using HTML5 the video builds itself around your house and street as a seamless and beautiful experience giving us all a glimpse into the future of interactive activation at its finest. Enjoy!
So we here at Toast & Jam met with our friends this week over at Crispen Porter +Bogusky and along with reminiscing about good times we had the chance to reminisce about great campaigns. CP+B came up with one of the first and still today something we consider one of the greatest online experiences of all time. In fact recalling the first time we interacted with Subservient Chicken led us to create a new category here at Taste. . .the Hall of Fame. Enjoy the first entry. . .and here are a few of our favorite commands (but there are a lot more than this list for you to explore. . .in fact add more to the comments section if you can. . .) the sheer depth of these interactions DEFINE experience and BRAND ACTIVATION:
>taco bell
>dance like an egyptian
>snap your garters
>do the robot
>You’re kinda creepy
>relax
>bang your head
>Are you lookin at me?
>Do you feel lucky, punk?
>Cry
>Show your chicken tenders
>smoke a cigarette
>throw a tantrum
>clean the room
>pillow fight
>kiss the pillow
>hit yourself with the pillow
Here is a flash mob put together by Bounce Streetdance Company out of Sweden. It was held at the amusement park Gröna Lund. Nice to see something different, produced by performers.
Parkour has recently received a lot of attention. From the Ultimate Parkour Challenge on MTV to huge viral video sensations on YouTube. I believe we are witnessing the infancy of an amazing sport. This video (sorry so grainy) encapsulates the beauty and danger of Parkour.
Musion Systems is at the top of their game when it comes to holographic technology. Here is a clip that gives you some interesting information into the latest advancements and uses with holograms and communication.
The Gadget Show in the UK is a new show that was looking to create a viral video to help create buzz. So The Darkroom TV teamed up with The Viral Factory and created Gadgetvader. Enjoy!
As if TV’s oddest reality show competition couldn’t get any weirder, an accordion-playing pooch and a flaming pizza juggler are about to join the competition on NBC’s America’s Got Talent (Tuesday, 9 ET/PT).
Pup, a 7-year-old mutt, and Ohio pizzeria owner Patt Miller are among 12 new acts chosen from 20,000 audition YouTube videos submitted for inclusion on the show, which has traditionally relied on live auditions, including some 70,000 this year.
The YouTube candidates were culled to about 40, then winnowed to 11 by AGT producers and show judges Howie Mandel, Piers Morgan and Sharon Osbourne. YouTube viewers selected Pittsburgh’s Jackie Evancho - a 10-year old opera singer - to round out Tuesday’s competition.
“It was like finding a needle in a haystack,” says producer Jason Raff.
The live show - from which four acts will emerge to join this season’s 24 semifinalists vying for $1 million and a Las Vegas contract - could have even more of a train-wreck quality than past episodes of summer’s top-rated series. “Bypassing the traditional audition experience and putting people we’ve never met before on live TV is an experiment,” Raff says. “It’s kind of scary.”
Howitshouldhaveended.com is a site where they use animation to give old movies new endings. It is quite creative and very funny because they use facts from the movie to make the endings make more sense…and a lot more silly. Here are a few for you to enjoy.
Watch as the Sienna Family drops their hot new single, Swagger Wagon. This goes out to all you minivan families out there who get a Sienna SE for space but fill it with your family’s swagger.
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