So we here at Toast & Jam met with our friends this week over at Crispen Porter +Bogusky and along with reminiscing about good times we had the chance to reminisce about great campaigns. CP+B came up with one of the first and still today something we consider one of the greatest online experiences of all time. In fact recalling the first time we interacted with Subservient Chicken led us to create a new category here at Taste. . .the Hall of Fame. Enjoy the first entry. . .and here are a few of our favorite commands (but there are a lot more than this list for you to explore. . .in fact add more to the comments section if you can. . .) the sheer depth of these interactions DEFINE experience and BRAND ACTIVATION:
>taco bell
>dance like an egyptian
>snap your garters
>do the robot
>You’re kinda creepy
>relax
>bang your head
>Are you lookin at me?
>Do you feel lucky, punk?
>Cry
>Show your chicken tenders
>smoke a cigarette
>throw a tantrum
>clean the room
>pillow fight
>kiss the pillow
>hit yourself with the pillow
OK so I was excited to see the previous post by Todd on the sport of Parkour sometimes called free running. This is a sport I have followed for a while and have tried to a small (very small) degree. It is very strenuous and takes the idea of running around like a kid again up about 100 levels. This is a video a friend of mine made near my house a few years back but it shows that when done properly it looks elegant and nearly effortless. On the promotional side of things this is popping up more and more in advertising and in event activations because of how visually stunning it is. . .
Musion Systems is at the top of their game when it comes to holographic technology. Here is a clip that gives you some interesting information into the latest advancements and uses with holograms and communication.
The Gadget Show in the UK is a new show that was looking to create a viral video to help create buzz. So The Darkroom TV teamed up with The Viral Factory and created Gadgetvader. Enjoy!
Three flights of plasma video stairs were created as part of Louis Vuitton’s new flagship store at the Landmark in Central Hong Kong. The animations feature figures climbing, descending and traversing the stairs.
Brilliant personality selection and brand activation. Get Gary Numan and a few dozen cars, one battery and prove a point. All while visually entertaining and putting DieHard Batteries into our subconscious. Done.
(Boing Boing recently posted this but I had to give it props for the once-over.)
I have never seen this before! This is a “waterfall” in Japan. From what I understand it’s in a mall. Sorry for the poor video quality, but even that doesn’t diminish how incredibly cool this is. Enjoy!
Video projection onto architecture is an art that I have the highest respect for. It’s incredible how these artists and programmers can make buildings come alive. This is by far the best compilation of this artform…and it’s got a killer soundtrack. My favorite is the fish and the frog on the ground. What’s YOUR’S???
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