So we here at Toast & Jam met with our friends this week over at Crispen Porter +Bogusky and along with reminiscing about good times we had the chance to reminisce about great campaigns. CP+B came up with one of the first and still today something we consider one of the greatest online experiences of all time. In fact recalling the first time we interacted with Subservient Chicken led us to create a new category here at Taste. . .the Hall of Fame. Enjoy the first entry. . .and here are a few of our favorite commands (but there are a lot more than this list for you to explore. . .in fact add more to the comments section if you can. . .) the sheer depth of these interactions DEFINE experience and BRAND ACTIVATION:
>taco bell
>dance like an egyptian
>snap your garters
>do the robot
>You’re kinda creepy
>relax
>bang your head
>Are you lookin at me?
>Do you feel lucky, punk?
>Cry
>Show your chicken tenders
>smoke a cigarette
>throw a tantrum
>clean the room
>pillow fight
>kiss the pillow
>hit yourself with the pillow
Here is a flash mob put together by Bounce Streetdance Company out of Sweden. It was held at the amusement park Gröna Lund. Nice to see something different, produced by performers.
Seoul Korea has been emerging in recent years as one of the most innovative and technologically progressive cities in the world and this example of city branding in action is a perfect addition to Taste. Through innovative architecture combined with technology you can make impact in a city that can help brand it the world over. The Bampo Bridge Moonlight Rainbow Fountain project took what could have become a utilitarian water crossing and turned it into a city landmark revitalizing the district. The fountain is comprised of over 10,000 LED programmed water nozzles that pump 190 tons of water per minute.
Musion Systems is at the top of their game when it comes to holographic technology. Here is a clip that gives you some interesting information into the latest advancements and uses with holograms and communication.
I put trash in garbage bags and usually gag when I’m exposed to exhaust. I never thought bringing these two elements together would create something so entertaining. Street artist Joshua Allen Harris has taken this art to a whole new level.
The Gadget Show in the UK is a new show that was looking to create a viral video to help create buzz. So The Darkroom TV teamed up with The Viral Factory and created Gadgetvader. Enjoy!
FLARE is a modular system to create a dynamic hull for facades or any building or wall surface. Acting like a living skin, it allows a building to express, communicate and interact with its environment.
Three flights of plasma video stairs were created as part of Louis Vuitton’s new flagship store at the Landmark in Central Hong Kong. The animations feature figures climbing, descending and traversing the stairs.
Here is a flash mob by Oxfam. It was created to raise awareness for healthy deliveries of babies and their mothers. This is a lot of fun with a socially conscience message. Hate to say it but…You Go Girls!!
Brilliant personality selection and brand activation. Get Gary Numan and a few dozen cars, one battery and prove a point. All while visually entertaining and putting DieHard Batteries into our subconscious. Done.
(Boing Boing recently posted this but I had to give it props for the once-over.)
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