This is an audio mashup of Daft Punk’s Harder Better Stronger Faster and Billie Jean by Michael Jackson. The genius is that the DJ overlayed it right over the Daft Punk video and it still works seamlessly. With video and audio mixing in the hands of anyone with a laptop and creative spirit the mashup is truly becoming an art to itself and emerging video artists put it all together. An earlier post featuring the mashup of the commercial for the SlapChop did so well as a viral execution online that the company hired the DJ to do a produced version for the Shamwow in a similar style that actually aired on television.
A great brand activation example to promote the upcoming movie release of Repo Men. Four real people are on the run in the country and people are encouraged to register to become a Repo Man.. .if you are registered and can find one of the four real people who are on the run this month and walk aup and tell them “you’ve ben repo’d” you win $7500. . .if the people on the run can stay covert they win the money instead. Clues are dropped into online and offline media sources. . .as this is a promo tied in with conde nast publications. The microsite does a great job in promoting the story theme of the movie and applying it to a real world experience.
In this issue of Taste - we talk about the paradigm of the old agency transitioning to that of the new model.
Understanding who you are speaking to, how you are speaking to them and engaging them like never before. Customer/Consumer Empowerment. Give them what they want and need and they’ll love you forever (as long as you play by their rules). Many of our clients are jumping into the sandbox to participate with their consumers forum/discussions and blogs, but lots of clients are still apprehensive, as they don’t feel they can allocate the proper resources.
The thing is….you need to find those resources, put a strategy in place around your consumers and their behaviors and catering to them is crucial for success/long term brand building.
Here is a video from over a year ago - that demonstrates quickly the power of the social media world. You may have seen this or something like it illustrating this medium, but it’s quick and compelling.
There are several ways, in fact, there is NO set way in which to participate in this new world, but there are some solid marketing initiatives to help build brand loyalty, telling of a story and to share what’s important to you and to be selfless in the sharing with others.
I have seen this kind of sand art before but this girl from the Ukraine really took the art form to a whole new level making it a total performance appropriate for an audience. Watch as she uses the medium for storytelling the occupation of the Ukraine during the war.
OK. So I am all for themed restaurants/establishments that provide a unique experience. I find this very entertaining and I love the idea, but its still not for me.
I have worked with many graffiti artists over the years, and to see what can be done for these amazing artists if they are ever struck with paralysis type challenges really moves me. The EyeWriter is another example of how technology can truly bring out someone’s humanity.
Members of Free Art and Technology (FAT), OpenFrameworks, the Graffiti Research Lab, and The Ebeling Group communities have teamed-up with a legendary LA graffiti writer, publisher and activist, named Tony Quan, aka TEMPTONE. Tony was diagnosed with ALS in 2003, a disease which has left him almost completely physically paralyzed… except for his eyes. This international team is working together to create a low-cost, open source eye-tracking system that will allow ALS patients to draw using just their eyes. The long-term goal is to create a professional/social network of software developers, hardware hackers, urban projection artists and ALS patients from around the world who are using local materials and open source research to creatively connect and make eye art.
Here is a 4 year old re-enacting the Herb Brooks speech from the movie “Miracle” about the 1980 USA Men’s Hockey team who defeated the heavily favored Soviets during the height of the cold war. Good stuff man, good stuff.
