Brand Activation Old School

July 30th, 2010
| More

weiner1By Eric Goldstein

www.toast-jam.com

BRAND: OSCAR MAYER
OBJECTIVE: TO PROMOTE THE BRAND AND PERSONALITY OF OSCAR MAYER THROUGH CUSTOMER IMMERSION and PARTICIPATION
SOLUTION: CREATE A CUSTOM CAR TO DRIVE AROUND VARIOUS MARKETS AND EVENTS TO BUILD HYPE, INFUSE FUN AND SPIRIT INTO THE BRAND OF OSCAR MAYER
(sounds like a creative brief from Toast & Jam, but was something happening long before we came into this world).


The “Wienermobile” is an automobile shaped like a hot dog on a bun that is used to promote and advertise Oscar Mayer products. It was created in 1936 by Oscar’s nephew, Carl G. Mayer, and variants are still used by Oscar Mayer today. In 2004, Oscar Mayer announced a contest whereby customers could win the right to use the Wienermobile for a day. Within a month, the contest had generated over 15,000 entries.

Drivers of the Wienermobiles are known as Hotdoggers and often hand out toy whistles shaped as replicas of the Wienermobile, known as Wienerwhistles.

TMI LOL!

weiner2


Please Sir, May I Have Some More Jabbawockeez

July 29th, 2010
| More

By Todd Ross

www.toast-jam.com

So I know that I have had a few posts with acts from America’s Got Talent. But I can’t help it! I love the show and some of these acts are noteworthy. Here is another one.


RICK WRIGHT / BIRTHDAY / JULY 28 / RIP

July 28th, 2010
| More

By Eric Goldstein

www.toast-jam.com

July 28,1943- Sept. 15, 2008


Nature is My Instrument

July 28th, 2010
| More

By Todd Ross

www.toast-jam.com

Diego Stocco is known for making musical pieces using samples of natural sounds. Here is a short video he shot using only a Bonsai tree. Besides playing the leaves, he used bows of different sizes, a piano hammer and a paintbrush.


Dyson Activates.

July 27th, 2010
| More

By Eric Goldstein

www.toast-jam.com

One balloon and a couple of evenings after work — Dyson engineers show how inducement and entrainment works on the Air MultiplierTM fan. If you watch closely, the balloon is sucked into the airflow from behind and to the side of the fan; this is inducement and entrainment of the air.


More from Fighting Gravity…

July 26th, 2010
| More

By Todd Ross

www.toast-jam.com

So this is the second performance by Fighting Gravity on America’s Got Talent. These guys are going to win it all, and they deserve it. The intro is definitely a little long but it’s well worth it. Click here to see their first audition.


Cool Facts

July 23rd, 2010
| More

By Todd Ross

www.toast-jam.com

Male monkeys lose hair on their heads in the same way men do.

Bananas contain a natural chemical which can make people happy. This same chemical is found in Prozac.

In ancient Rome it was considered a sign of leadership to be born with a crooked nose.

Colgate’s first toothpaste came in a jar.

The state of Florida is bigger than England.

For beer commercials, they add liquid detergent to the beer to make it foam more.

It’s against the law to pawn your dentures in Las Vegas.

-content courtesy of iphone app “Cool Facts”


Re-Inventing the Door.

July 22nd, 2010
| More

By Todd Ross

www.toast-jam.com

If it ain’t broke don’t fix it, right? Wrong. Check out JATECH’s solution for the car door.


In Cars. An Activation.

July 21st, 2010
| More

By Eric Goldstein

www.toast-jam.com

Gary Numan + DieHard Battery = Story Telling.

Brilliant personality selection and brand activation. Get Gary Numan and a few dozen cars, one battery and prove a point. All while visually entertaining and putting DieHard Batteries into our subconscious. Done.



(Boing Boing recently posted this but I had to give it props for the once-over.)


Gear Grinder

July 20th, 2010
| More

By Todd Ross

www.toast-jam.com

So this thing is called a Gears Cube. I thought it was pretty cool so I wanted to share with you.